It should come as no surprise that one of the major challenges faced by today’s modern marketer is around the alignment of sales, marketing, and the rest of the organization. Getting teams to work...

A day in the life of an SDR consists of many things but mostly cold calls, emails, prospecting, and learning.I have a certain amount of activities I want to complete each day, and it is not always...

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot did...

“Efficiency” may have been the top thing on your mind when you gave your sales team tablets.

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points...

Marketers spend a ton of time, money, and effort creating digital sales collateral for their sales teams.

As you are probably aware, a core sales responsibility is providing prospects with compelling information that helps them justify their decision to buy.

Everyday companies are finding innovative ways to leverage technology for more effective cross-selling in the field. What methods have been proven successful?

1. Get Your Customer-Facing Teams to Submit Content Recommendations or Requests

   Documenting content recommendations and requests in a more concrete way is a fantastic way to ensure that Sales and...