Part 4 of Driving Success from Sales Enablement Investments Blog Series

PowerPoint is dead - long live PowerPoint!

It has become quite trendy in sales circles to say, “Oh I don’t believe in...

Creating impactful content is not a simple undertaking. It requires a thoughtful, reasoned approach to match the design of each content item with the necessary attributes. It is an ongoing process...

I love meeting with marketers in the Life Sciences industry. Whether it is with an executive at a Blue Chip Pharma, a Medical Device Market Leader, or a smaller but highly competitive lab company,...

Researching new apps for salespeople is only a small part of the overall decision-making process. If you aren’t the one signing the check for your mobile sales solutions, you’ll first need approval...

Getting your team to embracenew technologycan be a challenge. In fact, the failure rate of new technology adoption in the workplace has ranged from50% to as high as 70%, in some instances.

Sales Enablement practitioners - they’re about as close to superheroes as we get in the business world. Why? The person who runs Sales Enablement is often one of the most cross-departmental,...

A lot of companies wonder why they can’t just use their website to house critical sales information for their sales team as opposed to taking the plunge with a mobile sales app or sales enablement...

This post is a snippet from The Essential Guide to Sales Enablement for 2019

A sales enablement charter specifies your revenue goal and sales objectives along with who is responsible for what. This...

The era of data analytics is here and the number of platforms promising to help harness data for business wins is growing by the day. Follow this guide for data-driven in-field sales success.

Sales and Marketing is all about knowing your prospects – what they care about, how they like to consume content, what their buying process is. Psychology can help us understand consumer behavior,...