Technology continues to shrink our world, making us more closely connected to each other in spite of physical distance. As a result, workforces are growing further apart geographically. Companies are...

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points...

Give people new information and they forget more than 50 percent of it within one hour. Two-thirds of that information vanishes from their mind in a day. That’s according to Hermann Ebbinghaus’...

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space,...

Marketing Automation is at the core of almost every marketing team - it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to guide...

We use Adobe products all the time, and Adobe InDesign is one of our favorites for creating our own marketing content. Though InDesign is an incredibly powerful tool, it isn’t one that a salesperson...

We are back from the Adobe Summit and reflecting upon the feedback we are receiving from customers, prospects, partners, and Adobe employees themselves. By all measures, the launch of Bigtincan for...

Marketers - don’t let Sales have all the fun in Sales Enablement! CSO Insights reports that only 8% of Sales Enablement functions report into Marketing, with the remaining percentage reporting to...

As you are probably aware, a core sales responsibility is providing prospects with compelling information that helps them justify their decision to buy.

1. Get Your Customer-Facing Teams to Submit Content Recommendations or Requests

   Documenting content recommendations and requests in a more concrete way is a fantastic way to ensure that Sales and...