I grew up in a lightly inhabited part of Vermont during the 70s and 80s.

It should come as no surprise that one of the major challenges faced by today’s modern marketer is around the alignment of sales, marketing, and the rest of the organization. Getting teams to work...

Bigtincan recently ran a webinar for Bigtincan for Adobe where we reviewed the challenges of today's modern marketer in the context of their content. The level of interest the webinar received has...

So many of us have been pointing to the gap between marketing and sales for years, recognizing that the siloed operation of these teams have worked counter to the goals of the business.  Hubspot did...

Over the course of the last two weeks I have dug into the Gartner article, "8 Top Findings in Gartner CMO Spend Survey 2018-19" - today we will finish looking at the last points.  

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points...

In my last post we started discussing how Why Bigtincan is Becoming a CMO's Best Friend.  I wanted to continue my train of thought, focusing on the second item in the Gartner article, "8 Top Findings...

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space,...

Marketers spend a ton of time, money, and effort creating digital sales collateral for their sales teams.

Marketing Automation is at the core of almost every marketing team - it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to guide...