We use Adobe products all the time, and Adobe InDesign is one of our favorites for creating our own marketing content. Though InDesign is an incredibly powerful tool, it isn’t one that a salesperson...

We are back from the Adobe Summit and reflecting upon the feedback we are receiving from customers, prospects, partners, and Adobe employees themselves. By all measures, the launch of Bigtincan for...

Marketers - don’t let Sales have all the fun in Sales Enablement! CSO Insights reports that only 8% of Sales Enablement functions report into Marketing, with the remaining percentage reporting to...

Today’s CMO has a multitude of channels to reach - more than at any other time in history.  Forrester even has gone as far as to say that the role of CMO has shifted now to be “Chief Collaborator”....

As you are probably aware, a core sales responsibility is providing prospects with compelling information that helps them justify their decision to buy.

1. Get Your Customer-Facing Teams to Submit Content Recommendations or Requests

   Documenting content recommendations and requests in a more concrete way is a fantastic way to ensure that Sales and...

Persona development is becoming increasingly sophisticated as more organizations are make it standard operation procedure. If you’re new to buyer personas or eager to learn more about the development...

Evaluating and choosing the right sales enablement automation (SEA) platform may seem like a daunting task. To make your buying process easier, we’ve put together ten questions to ask vendors when...

Despite buyers' expectations of compelling content along every step of the buyer journey, many organizations still don't follow a content marketing strategy or have one that's poorly defined. These...

In Part 1 of “Make Your Sales Content Count,” we looked at why the majority of sales content goes unused. The good news is that it’s not too late to turn around your company’s sales content strategy....