Historically, it has been challenging for sales and marketing teams in the Life Sciences industry to capture KPI and ROI metrics against sales presentations and marketing collateral. Marketing...
May
31
2019
Mar
19
2019
Sales enablement platforms are becoming an increasingly critical ingredient to success for Life Science organizations. The most successful organizations have a comprehensive sales enablement strategy...
Mar
13
2019
With the general pressure to lower healthcare costs, and with increased competition from new market entrants, generic providers, and from head-to-head competitors, life sciences firms are having...
Jan
30
2019
I love meeting with marketers in the Life Sciences industry. Whether it is with an executive at a Blue Chip Pharma, a Medical Device Market Leader, or a smaller but highly competitive lab company,...
Dec
06
2018
Medical Science Liaison (MSL) enablement is a key piece to your organization’s sales enablement strategy. The MSL role continues to be a vital piece of the overall sales enablement strategy,...
Oct
22
2018
Fall is here, and with it comes its many trappings, including the best part of the Major League Baseball season. If you’ve been watching the MLB playoffs, it’s been obvious that the game is changing....
Sep
24
2018
Episode #1: Field of Dreams - “If you build it, your field data will come.”
Ray Liotta is an accomplished actor, and one of my favorites. However, I must admit I’m not so impressed with his latest...
Jul
10
2017
This article originally appeared in the July edition of Pharmaceutical Executive.
Jul
17
2015
hc1.com, the Healthcare Relationship Cloud® company that enables health systems and diagnostic labs to personalize the experience for patients and providers throughout the entire care journey,...