How to Structure a Sales Playbook [2019]

Part 7 of Driving Success from Sales Enablement Investments Blog Series 

There’s a lot talk right now about sales playbooks, but how do you structure a playbook and what sort of content should you...

Sales Presentations: How Much Control Should Marketing Give?

This blog attempts to answer the thorny question of how much control you should give sales people over the creation of presentation decks – an area fraught with misunderstanding and different points...

A New Dawn for Sales Coaching

Sales managers aren’t born coaches!

At virtually every company I’ve ever worked for, people are promoted to become sales managers on the basis of their selling track record not their ability to...

Digital Tools for Effective Call and Meeting Preparation

Part 4 of Driving Success from Sales Enablement Investments Blog Series

PowerPoint is dead - long live PowerPoint!

It has become quite trendy in sales circles to say, “Oh I don’t believe in...

Is Learning the Key to Effective Guided Selling?

Part 3 of Driving Success from Sales Enablement Investments Blog Series

Learning is not connected to sales execution

Traditionally, teaching sales people about markets and customers, and equipping...

Moving from Sales Documents to a Database of Selling Knowledge

Part 2 of Driving Success from Sales Enablement Investments Blog Series 

Every sales journey starts with a great conversation

In solution selling and value-based selling programs, we all know the...

Making Content Discoverable

Part 1 of Driving Success from Sales Enablement Investments Blog Series 

The original driver for the development of sales enablement platforms was the imperative to make it easier for sales people to...

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