What CMOs are Getting Wrong in 2019

Over the course of the last two weeks I have dug into the Gartner article, "8 Top Findings in Gartner CMO Spend Survey 2018-19" - today we will finish looking at the last points.  

How Sales Enablement Allows CMOs to Innovate

In my last two posts I focused on how Bigtincan helps CMOs better execute, drawing insights from the Gartner article, "8 Top Findings in Gartner CMO Spend Survey 2018-19.” I’ll continue this thread...

Bigtincan Helps CMOs Deliver Results in 2019

In my last post we started discussing how Why Bigtincan is Becoming a CMO's Best Friend.  I wanted to continue my train of thought, focusing on the second item in the Gartner article, "8 Top Findings...

Why Bigtincan is Becoming a CMO's Best Friend

At Bigtincan, I spend a lot of time digging into industry metrics as part of my efforts to find the right partners to work with. As the most integrated platform in the sales enablement space,...

Bigtincan for Adobe - Campaigns and Marketo Integration

Marketing Automation is at the core of almost every marketing team - it’s a need-to-have, not a nice-to-have. Marketers use Marketing Automation platforms to gather data, and use that data to guide...

Content Creation, Editing, and the Adobe InDesign Extension

We use Adobe products all the time, and Adobe InDesign is one of our favorites for creating our own marketing content. Though InDesign is an incredibly powerful tool, it isn’t one that a salesperson...

Bigtincan for Adobe - AEM Integration

We are back from the Adobe Summit and reflecting upon the feedback we are receiving from customers, prospects, partners, and Adobe employees themselves. By all measures, the launch of Bigtincan for...

Bigtincan for Adobe - Sales Enablement Made for Marketers

Today’s CMO has a multitude of channels to reach - more than at any other time in history.  Forrester even has gone as far as to say that the role of CMO has shifted now to be “Chief Collaborator”....

What is your Earliest Memory of Learning?  

I remember the joy of reading when I was a child.  I read everything from Curious George to the dictionary, from the Hardy Boys to the encyclopedia.  I wanted to learn it all.

Customer Success is What Matters

Hello. This is my first blog post at Bigtincan but certainly not my last. I plan on using my writing as another means of reaching out to our customers and, most importantly, listening to what they...

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