Marketers - don’t let Sales have all the fun in Sales Enablement! CSO Insights reports that only 8% of Sales Enablement functions report into Marketing, with the remaining percentage reporting to...

1. Get Your Customer-Facing Teams to Submit Content Recommendations or Requests

   Documenting content recommendations and requests in a more concrete way is a fantastic way to ensure that Sales and...

Change can be scary. We as humans are preferential to the status quo. However, what’s needed to push us to change is when the cost of doing the same thing, or doing nothing, becomes too high. If any...

Just like any technology investment, the question inevitably will come up when looking into Sales Enablement platforms - what is the return on investment, or ROI?

2018 was a huge year for us at Bigtincan, from significant revenue growth, to the introduction of a number of strategic product enhancements to the platform – including those resulting from...

Sales Enablement practitioners - they’re about as close to superheroes as we get in the business world. Why? The person who runs Sales Enablement is often one of the most cross-departmental,...

Sales and Marketing is all about knowing your prospects – what they care about, how they like to consume content, what their buying process is. Psychology can help us understand consumer behavior,...

We’re coming up on the New Year, and you know what that means – New Year’s resolutions. We make them with the best intentions of making positive changes in our lives, but often find there’s a...

Last week in California, Aragon Research held their annual awards show, this year named “Aragon Transform”, continuing their theme of encouraging enterprises to transform their business through...

Sales Enablement is here, and it’s time to pay attention. We’ve compiled 9 of the most compelling stats to convince even the most skeptical that Sales Enablement isn’t a buzzword, or a passing trend.