Historically, it has been challenging for sales and marketing teams in the Life Sciences industry to capture KPI and ROI metrics against sales presentations and marketing collateral. Marketing...

Sales enablement platforms are becoming an increasingly critical ingredient to success for Life Science organizations. The most successful organizations have a comprehensive sales enablement strategy...

I love meeting with marketers in the Life Sciences industry. Whether it is with an executive at a Blue Chip Pharma, a Medical Device Market Leader, or a smaller but highly competitive lab company,...

Medical Science Liaison (MSL) enablement is a key piece to your organization’s sales enablement strategy. The MSL role continues to be a vital piece of the overall sales enablement strategy,...

Fall is here, and with it comes its many trappings, including the best part of the Major League Baseball season. If you’ve been watching the MLB playoffs, it’s been obvious that the game is changing....

Episode #1: Field of Dreams - “If you build it, your field data will come.”

Ray Liotta is an accomplished actor, and one of my favorites. However, I must admit I’m not so impressed with his latest...